The nail salon business is very promising. Women are willing to spend some money regularly to beautify themselves. Moreover, reflecting on the popular K-Pop idols in Indonesia, men are also motivated to pay attention to their appearance. If you are interested in starting a nail salon business, this article will provide a brief overview of how to start a nail salon business from scratch.
1. Make a Business
Plan
Like a business, opening a nail salon also
requires a detailed nail salon business plan. This plan is not just wishful thinking in
the head but must be well documented in the form of notes or a proposal. Later,
this proposal will be useful if you are looking for investors. Then, what
things need to be recorded in the plan? Among them are business concepts, types
of services, target markets, business locations, equipment, human resources,
material suppliers, capital, marketing strategies (promotions) to loyalty
programs. In making a business plan, the more specific the details, the more
measurable the business, and the easier it is to execute and evaluate.
2. Choosing a
Strategic Location
Location plays an important role in the
development of a business. A strategic location for business is a location with
high visibility, high foot traffic, close to the center of the crowd, easy to
reach and minimal competitors. The building used can be a residential house or
a rented shophouse, depending on the availability of funds. Residential houses
allow you to be free from rental fees, while rented shophouses tend to provide
greater market exposure.
3. Determining the
Type of Service
The nail salon
business is a broad area. However, you can still break it down into various
hair, facial, nail, body, spa treatments, etc. You can choose one treatment or
combine several at once. This selection will have an impact on the variety of
types of services offered. If you are new to this field, you can start with
hair washing, haircut, cream bath, mask and smoothing services. Then, with the
course and experience of you and your future employees, you can continue to add
services to the list.
4. Prepare Human
Resources
in this case, you and
your employees. You or employees need competence, experience or even education
from a certification course or beauty school. This will make it easier to
improve the quality of service as well as show customers that you are serious
about your business.
5. Manage
Finances
Before starting the
business, you will be involved in recording transactions in and out of business
capital. Therefore, you need to equip yourself with good basic bookkeeping
skills and an attitude of caring for details. Some things that you need to pay
attention to in preparing finances in advance are operational costs such as the
cost of implementing business concepts, renting a place, equipment, materials,
and training. For a more stable business, prioritize the use of capital from
savings rather than loans/credits from other parties. Use business capital
wisely and monitor every entry and exit in detail.
For more information
you should visit business plan consultant.
6. Promotion
Once the preparation
is done, you can do the first promotion to introduce your salon, especially to
the market around your location. Promotion can be done using the
print/electronic media advertisements and social media. If you have previously
worked in a large salon, you can promote your salon to your old clients. If you
build a large enough salon, sometimes a marketing consultant's help will be
needed for ideas or tips to attract more specific customers.
7. Creating a
Loyalty Program
The nail salon
business is promising, but fierce competition is also fierce. Therefore, you
need to keep your customers close to a loyalty program. Loyalty programs
or loyalty programs can be given by giving reward points to be
exchanged for certain services, referral programs, or providing
certain services for free on certain days such as anniversaries or
Mother's Day. Considering that beauty services are something that is needed
regularly, the loyalty program will be eagerly awaited by customers. In
addition, loyalty programs encourage customers to try new products or services
at your salon. Thus, this will also increase your business's Customer Lifetime
Value (CLTV).
The nail salon
business requires careful planning and commitment to running it. Every aspect
of the business needs to be carefully thought out and not rushed. Apart from
making sure you get new customers. You need to maximize your loyalty program to
keep your old customers and build good relationships so that they are always
looking forward to your next scheduled treatment at your salon.
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